Being the product of the European science of religions that developed from the 19th century, “Confucianism” was conceived as the philosophical or religious doctrine of an eponymous character. This clarification seems important, especially since the category of “Confucianism” is complex and entails very different elements. In other words, in the context of our work, this term refers more to an “emic” representation on the part of our interlocutors than to an “objective” analytical term. Firstly, about the terms “Confucianism” and “traditional culture”: as key words of this article, their use is in most cases a matter of interpretation on the part of our interlocutors in the field, not the establishment of any standards or norms on our part as to what is “Confucian” or “traditional”. Additionally, our field surveys seem to reveal a desire to create a true adherence, a kind of xin 信 1 towards traditional values, which reveals the proselytizing ambition of this type of business.īefore we begin our analysis, it is necessary to clarify some methodological orientations of this study. The intensity of this revitalization can be explained by a wide variety of motivations including economic rationale, social recognition, and public performances of commitment. This new trend characterized by a resurgence of the rushang 儒商 (Confucian merchant) model, an ancient term that originally referred to a new type of merchants in the Ming Dynasty (1368–1644) who were close to literati circles, is expressed in a multitude of contexts: the reading of classical works within the company the practice of jiaohua 教化, the Confucian notion of education with underlies the ethical behavior of an individual the integration of certain traditional values into management, etc. This revival of Confucianism, often associated with a parallel revitalization of cultural tradition, is particularly popular amongst numerous entrepreneurs who publicly claim to adhere to these values. Since the 2000s, China has seen the emergence of a “Confucian revival” among the population. This article is part of a study on the Confucian revival in the business world in contemporary China. Finally, by placing it in a broader context, that of contemporary Chinese society’s crisis of values, we question the role Confucianism can play in the foundation of a population’s beliefs. Then, based on the personal experiences of three employees of this company, we try to understand how they live the jiaohua and to what extent this “educational” experience inspired by Confucianism has allowed them to reorient themselves towards a new way of perceiving the world. First, we analyze the main modalities of proselytizing within TW. Our work is organized into three sections. Based on fieldwork carried out between 20 at TW, a private company located in Dongguan (Guangdong), this paper aims to analyze the efforts undertaken by “Confucian” managers to use the spiritual guidance role of Confucianism. The intensity of this phenomenon can be explained by a wide variety of motivations, among which a desire to establish a belief, a sort of xin 信 towards traditional values, has emerged from within the “Confucian” company. The Pragmatic Programmers, LLC.Open claims to Confucian values, often associated with cultural traditionalism and a larger revival of Confucianism among the Chinese population from the 2000s onwards, have gained momentum in the world of entrepreneurs. Agile Web Development with Rails: Second Edition, 2nd Edition. In Proceedings of the ANLP-NAACL 2000 Workshop on Embedded Machine Translation Systems. Transtype: a computer-aided translation typing system.
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